Review of Digital Millionaire Secrets by Dan Henry

“You can’t buy love, but you can buy success”. These words, contained in the marketing book by Dan Henry, unveil the main secret of big and popular online businesses. When bloggers or web marketers, in fact, make millions of dollars it is because they bought their success.

Obviously, as with any online activity, there aren’t shortcuts, and not even miracles, but only targeted investments, planned to get a high return from the right target.

In his book, titled Digital Millionaire Secrets: How I Built an 8-Figure Business Selling My Knowledge Online, Dan Henry talks about his story as an entrepreneur who initially goes through several failures, and after, following the example of other successful online entrepreneurs, builds up the idea of selling courses on the web.

This short book (available both in Kindle and paperback editions) is addressed to many bloggers who navigate in uncharted waters and are on the brink of ending their online projects.

The book contains in itself a great revelation, the truth about how to make money in the now highly competitive digital landscape. Not SEO, and neither organic traffic is essential in this path, but only the proper strategy seasoned with a series of marketing tactics which always include expensive Facebook and Google Ads.

Dan Henry, indeed, starts from the conviction that humans need to learn new abilities, and those who teach them, have the opportunity to become millionaires. The only difference is that, by now, sales always occur in the boundless planet of the Internet.

According to this book, no other online business is more profitable than online education, but this concept does not relate to School or College education, but to mere courses taught by common people who showed their presumed experience through their blog, website, podcast or YouTube channel.

The author also affirms this type of business is scalable for any education project. Online gurus can indeed teach how to cook, how to lose weight, and even how to jiggle.

However, Dan Henry made a large amount of dollars, teaching others how to sell online courses.

It has been just this detail which pushed me to understand the true secret of the Web: information does not matter in this virtual world, neither your original services, nor even your original ideas.

On the Internet, what matters is to sell what people already want. Hence, you can’t create anything new in this scenery.

All this explains because we have freelance writers who don’t write, but teach others how to write, and doctors who don’t cure, but teach others how to be cured.

I think that if Guglielmo Marconi had lived in our epoch, he wouldn’t have invented the radio, but he would have taught, online, how to invent it.

I believe there is nothing real in this type of online business. Moreover, I don’t believe that one can earn 100,000 dollars overnight, by selling online courses.

It is not a chance that, first, in the book, Dan Henry warns that his business may not be replicable for all online education courses.

Online failure, in fact, happens for many reasons, such as the lack of an interested audience, the lack of persistence, and the lack of investments.

Surely, there are useful insights in this marketing book, such as, for example, self-analyzing your goals to understand who you are and what you want to offer to a possible audience.

But, often, all that glitters is not gold. There is a wearing work behind a successful business like that, hours and hours, if not days, of planning, research, social media marketing, videos, newsletters, and money to spend for Ads, much money, even 30,000 or 50,000 dollars to gain 80,000 or 100,000, at least

When I read about these figures, I am always extremely cautious. Instead, I would like to check the bank account of these online gurus, to verify their earnings, because to lie is easy, but to earn online is hard, and, often, it is not true.