This question is still trickier than the previous ones. if you are a self published author, you also know that digital marketing is by now crowded of self published books. In this framework, it is harder and harder to distinguish between good and bad books. However, self publishing has been a real editorial revolution for authors and writers who otherwise would have been excluded from readers’ shelves. Traditional publishers, indeed, don’t want to waste time to evaluate books and authors anymore, while this strategy should be a right and a good rule to follow for all of the publishers.
If from one side, it is easy to publish and promote famous authors, from another one, it is rarer and rarer, almost random, to publish a new author through a paper book. All this happens because modern publishers don’t want to risk their book business and prefer being sure to get immediate revenues from book sales. But this way of book publishing it is not real book publishing, but only needless and mere business equal to a common financial activity.
If we realize all this, it is very understandable the reason which pushed many aspiring authors to self-publish their books. But, warning: even this new form of book publishing hides a business underneath, namely the big deal of self publishing platforms, that nowadays earn much money by the high number of self published authors. And so, at last, what is better: self publishing or traditional publishing?
Both can be very useful for the career of an author. I would say that self publishing should be a secondary strategy that allows you to publish your book after contacting literary agencies and traditional publishers. Only if they refused your book more and more times, you can think to self publish. When an earnest publisher refuses a book it is because he evaluated your work as bad or incomplete. An earnest publisher doesn’t ask for money to publish a book, when he does, it means that the same publisher only wants to earn money from your book and doesn’t care if you sell or not.
Hence, in case an earnest publisher refused your book, and before self publishing, you should improve your work, maybe ask for an advice in order to evaluate if you wrote a bad or a good book. Literary advice, unfortunately, is for a fee, but in this case, the advisor is not a company that wants or can earn money from your book, but only a book service provider. Through this investment, you can be sure to show a good book to a publisher or to renounce to publish the book (when advisor says to you that your work is unreadable).
Since to contact a traditional publisher is by now nearly impossible, seen also the high number of manuscripts that he is forced to read, self publishing can become the unique and only way to publish a book. Today authors and writers skip the path of traditional publishing and prefer to create e-books to exhibit on the self publishing platforms. This new method does not ensure always sales, success and revenues, but sometimes it does. But several times success doesn’t depend on book marketing activity, but only one word spreading of random readers who spotted an online ebook and chose to read it!
With this method, some self published authors managed to sell over one million of copies. This is the real assurance you wrote a successful book. The bad self published books remain unsold, instead. This is the real parameter that makes the difference between the worthy authors and the untalented ones. Sometimes it may happen your book is not appreciated in your country because the plot or the story are not suitable for the preferences of readers.
In this case, it would be useful to get your book translated into another language in order to sell in another country where readers can appreciate your writing style and your story. If you want to really be an author, you must try several publishing options. More often, when you manage to sell your self published book very well, you may also be contacted by traditional publishers.
Source of the image: goodreader.com